What gets you up in the morning? What motivates you through your day? When things get tough (and they often do), what keeps you going? 

Although I’m sure he was not the first to explore the topic, Simon Sinek made our “Why” popular in 2009 with his book, Start with Why.

Since then, he’s created an entire body of work related to the subject. He makes the following distinction:

  • “What” – the jobs (tasks) we perform
  • “How” – the things that make us different or standout 
  • “Why” – our purpose, cause, or belief

Although the “what” and the “how” are important, our “why” drives everything. For individuals and organizations, it’s the “why” that matters. It gets us up in the morning. It’s how people persevere. “Why” is what excites people. It’s the reason people are willing to engage, including buying goods and services.  

What is your “why”. To follow Simon’s process, it’s based on past experiences in your life that create themes, that you then narrow down to the foundational elements of your “why”. Last week, we talked about your lifeline. Reference that for this. You’ll see certain occurrences as brighter, bigger, and more important. In reflecting you’ll think, “that’s me…that’s who I am”. 

You’re “why” statement is relevant in your personal and professional lives. As per Simon, it is to be:

  • Simple and clear
  • Actionable
  • Focused on the effect you have on others
  • Expressed in affirmative language that resonates with you

The format is: To ________________________ so that ________________________. 

In reading my blogs, you know my story. When I understood and internalized the penetrating and unconditional love of Jesus Christ, it rocked my world. It changed my life forever. It gave me my “why”, which I’d state as follows: 


Mark’s “Why” – To share the gifts of God’s love and the lessons He’s taught me with as many people as possible, so that they can live lives of true peace, joy, and fulfillment. 


You’ve seen me write about it previously. God made each of us for greatness, giving us special gifts and talents, in His image and likeness, putting us on this earth for a specific purpose, each of us individually. That purpose (or cause or belief, as per Simon) is our “why”. What’s yours’? Figure that out and you’ll be on your way to peace, joy, and fulfillment, which is what God wants for all of us. 

Simon Sinek did a TED Talk that speaks to our “why”. It is the 3rd most listened to in history. You can watch it here.

As always, please contact me at Mark@MarkJosephMinistries.com with questions, comments, concerns, challenges, or prayer requests. 

God Bless you on your Path to Peace, Joy, and Fulfillment!!!

Remember…God Made You for Greatness!!!

Mark Joseph